Building for the Future
Building for the Future
Unlocking the Mid-Market Opportunity in Later Living
Strategies for designing, funding, and building the next generation of later living communities
The UK’s later living sector is evolving rapidly as demographic shifts and lifestyle expectations reshape housing demand. While the premium and affordable ends of the market are relatively well served, the mid-market - catering to those seeking quality, independence, and community at accessible price points - remains significantly underserved.
As the ageing population continues to grow, the opportunity for the sector is clear: by focusing on innovation, partnership, and purposeful design, the construction industry can help unlock a vital segment of the housing market - one that supports independence, wellbeing, and quality of life in later years.
In their article - Unlocking the Mid-Market Opportunity in Later Living: A Construction Perspective – G&T partners David Elsmore, Kerry Gibbs, and James Tutte explore how the construction industry can play a pivotal role in addressing this growing need while offering practical strategies for realising successful mid-market later living development. Read the full article here.
