Review 2020-2021

Genesis Studio
© Hufton+Crow

Located in Westfield, Shepherd's Bush, this is the first UK studio for Korean luxury automotive manufacturer, Genesis and the brand's only physical retail presence.


The urban-sheek design concept was developed by SUH architects in Seoul and translated to the UK market by the London team, providing a truly unique sales environment with the highest quality, to match that of the cars.

Clients

Genesis Motor Europe

Location

Westfield, Shepherd's Bush

Sectors

Genesis aims to provide a level of service beyond what has previously been seen in the UK with the Genesis Personal Assistants, rather than “Salespeople”, informing consumers about the product and helping them through their learning or buying journey in a relaxed and unpressured environment.

G&T led the UK team in delivering an immersive experiential Studio, implementing the Korean philosophy of “Son-Nim” - meaning customers are treated as guests.

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